We can estimate our Potential Sales within a chosen archetype.
we choose to show 3 examples, 01, 02, and 03. Each represents the client's Projected Sales
for each chosen archetype
EXAMPLE 01
EXAMPLE 02
EXAMPLE 03
A4 has good potential sales (grey A4), but it is also very competitive (white A4) So the choice will go with (grey) A2, which has strong sales and little competition.
Grey A1 and A2 have good potential sales, but they are also very competitive (white Af and A2) So the choice will go to A4 which has less but strong sales and little competition.
A1 and A2 show excellent potential sales and they also have little competition. In this particular case, we have retained one Primary Archetype and one Secondary Archetype. A1 has far less competition, it will be the primary archetype; A2 the secondary archetype.