“Human friction makes the sparks; creativity requires people from different cultures to come together, and force them to mix. People's natural tendency is to stay isolated and talk to the ones who are just like them. But that's a big mistake. Force people to come together even if it is just going to be in the bathroom."

- I did not write this, this is Steve Jobs idea

1-Ask Why? And What If? Instead of How- and When-

2-Listen to Mentors: David Ogilvy, David Yurman, Elon Musk, and Steve Jobs

3-Follow No rules: Being 'the pirate within' is by no means comfortable. The road is lonely, not smooth, many want you to fail-

4-“There is nothing more uncertain in its success than to take the lead in the introduction of a new order of things” - Machiavelli

5-Only the Innovative Survive, let alone thrive, so move at least as fast as the culture-

6-Forget the Title and Focus on the Remit; Don’t succumb to the Money, Follow for your Gutsiest Ideas

7-Everyone is Responsible and a few are a tiny bit More Responsible-

8-Hold Both Maps and Bayonets-

9-Be a Revenue Center, Not a Cost Center-

10-An Agency CEO is equal to the client’s CEO-

11-The agency’s job is Never Done-

12-Everything changes fast; so start-