‘George Lucas” Star Wars was the most successful series in Western cinema history. Lucas created this extraordinary success story personages around the Archetypes. It has been a primary popular cultural social formation for an entire generation portrayal of the Archetypal political cycles of Tyranny and Rebellion to the simulated weathering effects that stain the rebel showing a predilection for psychological and anthropological notions of folklore and myth”

No archetypal advertising symbol has had the total impact of lasted longer than the Marlboro Man. The was the result of month of trying to come up with the right image to capture the youth market fancy. The weathered looking cowboy riding off in to the sunset-a perfect symbol of independence and individualistic rebellion. Originally a miner, a truck driver, the cowboy was chosen because it as an archetypal image of thousand of westerns facts and folklore had reinforced: “the ultimate man’s and woman man”. Reality: The most powerful ad ideas are nonverbal and take and take the form of statements with visual qualities based on archetypes. The true meaning lies too deep for words. The enduring quality of the image took the brand from seventh position to the first in the world; a position which it has retained for 40 years. In Nigeria, the cowboy is black, in Hong Kong he is a ranch owner, in Australia he is in the outback, but the Malborow has around the world the same look, the same personality and the same profound archetypal appeal. Because those symbols are resistant to “contrary images’. The changes will be slow, no matter how swiftly the new messages themselves come though the channels of communication. A strong man on a horse ball, a benevolent giant, a playful tiger, the richest sources of those archetypes is to be found in the roots of our culture- in history, mythology, and folklore. What to understand: Somewhere in every product are the seeds of a drama which best expresses that product’s values to the consumer finding and staging that inherent drama of the product is the creative person's most important task. A successful creative can not lean on tricks, devices, or techniques. An effective visual not only stops the viewer but also starts the communication process by simplifying the product message to its most easily understood form. Indeed when a product fall short of its promise, consumers likely feel less adequate about themselves as persons. Consumers are not only buying products because they are useful to them but also because they confirm their self-image. Adolph Bastian (1826-1900) who first proposed that myths all around the world seem to be built from the same “elementary ideas” The hero with a thousand faces demonstrates that all series are expression of the same story patterns, which Mr. Campbell need the heroes journey, open the “mono-myth”. This should like a simple idea, but it suggests incredible ramifications. Swiss psychiatrist Carl Jung (1875-1961) named those elementary ideas “Archetypes”, which he believes to be the building blocks not only of the unconscious mind, but of a collective unconscious. In the words, Jung believed that everyone is the world is born with the same basic subconscious model of what a hero is, or a mentor or a “guest” and that’s why people who don’t even speak the same langage can enjoy the same stories.

Jung developed his ideas of archetypes mostly as a way of finding meaning within his dreams and visions…” actually, just as Yoda guided Luke and Dagoba. Motivational Videos: This is extraordinary: did you know that Pep Guardiola, FC Barcelona soccer team coach, had his players and this just a few minutes before the beginning of the European final Cup, what a truly inspiring 7 minutes film, analogy to the famous movie Gladiator (Archetype Warrior).

Here are some examples of the Archetypes use in fashion and luxury brands. To access the power of those studies, receive more informations about the archetype, please Sign Up (kajabi will list the contents, topics and ‘how to’ courses for every steps; how to become a super Adman, a genius marketer and a PR star).